Our story…

Hue Minimal brand was born out of passion for creation and innovation, accompanied by a desire for making our surroundings a more surprising, interesting and exciting place. The objects around us are more than just things – Hue Minimal is searching for the soul of the ordinary products in our daily life, while keeping them simple and practical.

Our deep understanding of design and function is combined with our knowledge of art, and intertwined by an invisible thread into a design philosophy, that allows us to surprise the user and reveal the added value of each and every product. We aim to intrigue the eye, challenge the intellect and evoke emotion.